About the Brand Modern life is so busy that we rarely stop to appreciate things. Nobody has any time anymore. We’re in a social era, but we don’t meet up. Life just goes on at too quick a speed. As a brand, we’re just trying to remind people to slow down, and appreciate the moment more. Whether it’s a moment to celebrate or not, something big or small, every day or once a year, it’s about going round and getting the kettle on, getting together for a brunch, or even just taking a second to reflect.